P&G "New Class" Campaign
Creative Collateral in numerous pieces
Creative Collateral in numerous pieces
With P&G's wide range of products it can be easy for the new offerings to get lost in the crowd. With the new school year approaching, P&G knew it was the perfect time to introduce new products in various lines to further help customers make life easier. With this "new class" of products, a school theme was utilized with the highlight being a "class picture" to show how each product could be joined together to make an entire line of great products. Tips were also given to help families get a head start on making it the best school year yet.
